Search Engines

What's going on with the search engines or engins? (as some spell it) What are they up to? And more of such questions can be asked, in regard to where the search engines might be going. In this contribution Robin Nobles tries to get answers with the help of other experts.

The Future Of Search Engine Optimizing: Theme Engines
If you've been following the evolution of search engine optimization strategies, you know that the game's not getting any easier. Not only that, but traditional forms of optimizing aren't as effective as they once were. Am I telling you anything you don't already know? Michael Campbell, author of the popular e-book, Nothing But `Net and editor of The Vault, a subscription newsletter pertaining to search engine positioning strategies, offers some serious answers to these concerns as he examines a new "wave" of search engines: theme engines.

Why DO The Search Engines Change So Much?
Why do the search engines constantly have to evolve into a different type of engine? Why can't they stay the same?
To answer this, let's look at the ultimate goal of a search engine. What do the search engines want to do? They want to provide relevant results to you, the user. Why can't they do that under the current system?
There are several reasons why the current system isn't working. For one thing, the Internet is growing at an unheard of rate. Plus, spammers are growing at an unheard of rate as well. In many ways, the engines are fighting a losing battle to provide relevant results while combating spamming and duplicate pages.
In essence, the engines need a way to store more pages, combat spam, and still provide (or attempt to provide) pertinent results. So, in an effort to provide relevant results, the engines began sliding in other variables, which is where the 1st, 2nd, and 3rd generation search engines come in. (Continued here)

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